Another Pop Up Store project we had the joy to put our hands on was for the online retailer Urbanara. To raise awareness Urbanara launched their Pop Up Store in advance to the Christmas season in the heart of Berlin where they presented the high quality home ware autumn collection. In a boutique setting the customers had the chance to get a feeling for the remarkable quality of the products and get advantage of special offers over four weeks.
MadeMyDay consulted the concept of the Pop Up Store and produced all aspects including location scouting, interior, video & photo documentation, catering, street promotion & staff.

Pics by Ailine Liefeld
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November 2012

Inditex brand Bershka launched its third German branch in Frankfurt am Main with a big in store festival on three floors. More than 2000 guests couldn’t wait to get their hands on the new collection first and attend the highly appealing artist line up with acts like Friska Viljor, Sizarr and special guests Palina Power & DJ Schowi.
In collaboration with Agency V MadeMyDay was in charge to implement the festival concept and manage all event production needs including the VIP area, artistic programming and after party.

Pics by Frank R. Schröder
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August 2012

The Japanese watch brand G-Shock presented their new collaboration with Maharishi during the Berlin Fashion Week in a very private loft setting. On behalf of BOLD Communications we created an authentic Japanese dinner and served the after party crowd until the late hours.

Pictures by Nabdal El-Tounsy
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July 2012