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Supra vs Highsnobiety Party

We’ve had this picture in our minds for a very long time!

When Supra and Highsnob asked us to set up their Magazine Launch Party during Berlin Fashion Week in Summer 2013, we knew it was time to release it. 

Thank you exceedingly Supra & Highsnob for letting this dream come true!

Pics by Philippe Gerlach & Max Jurisch


July 2013



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Pull & Bear Berlin Store Opening

INDITEX owned fashion brand Pull & Bear launched their first store in Germany, 
more precisely on Tauentzienstrasse in Berlin.
On 1000 sqm we set up a jungle of entertainment, catering and good vibes.
An army of cycling models announced 
the store opening on the streets of Berlin.
Within the opening, the store invited the curious crowd to a mask workshop hosted by Berlin 
based artist MyMo, a rollapaluza roller race, 
a DJ set by super producer Olugbenga,
an entertaining concert by French Horn Rebellion and finally to splendid drinks
and food served by Cookies, Berlin’s classic of cool caterings. 

Pics by Georg Roske 
June 2013


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Urbanara Pop Up Store

Another Pop Up Store project we had the joy to put our hands on was for the online retailer Urbanara. To raise awareness Urbanara launched their Pop Up Store in advance to the Christmas season in the heart of Berlin where they presented the high quality home ware autumn collection. In a boutique setting the customers had the chance to get a feeling for the remarkable quality of the products and get advantage of special offers over four weeks.
MadeMyDay consulted the concept of the Pop Up Store and produced all aspects including location scouting, interior, video & photo documentation, catering, street promotion & staff.

Pics by Ailine Liefeld
November 2012