MadeMyDay and our friends around did welcome the festive season in 2011 with a mouth watering line-up. The stores and agencies collaborated with their favorite kitchen in town to offer hot and heart warming menues.

MadeMyDay developed the concept and took care of the production.

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December 2011

Creating a moment of total fun is total fun! With a hilarious list of teams (Uslu Airlines, Firmament, FR Racing, Graviteam, YamYam, Nike Stadium, Studio Anti, Cookies, the Wild Kart team, SOTO, Digital K:Arts and of course MadeMyDay) we started into the first Burn Out Go-Kart Race in Summer 2011.

With the support by Nike Stadium and Veltins Beer we were able to host an intimate and unique happening. Definitely not the last one!

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August 2011

UV-Light Installation

The idea of the N°74 light installation was forced by creating a poetic moment in the dark. The installation is only visible from dusk till dawn when the N°74 store is closed. By passing by the gate of the former garage you get a glance of the carried labels when the logos are illuminated with ultraviolet light by night.

MadeMyDay created and produced the idea for No74.

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August 2011

MadeMyDay created a temporary coffee and sandwich bar for the summer of 2011 at the backyard of the progressive concepts store N°74 by Adidas in Berlin. The temporary hang out “The Haus“ was realized on basis of the existing cottage and garden. Giving identity and an official function “The Haus” came a life at sunshine.

Pictures by Sel Dizman

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June 2011