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Urbanara Pop Up Store


Another Pop Up Store project we had the joy to put our hands on was for the online retailer Urbanara. To raise awareness Urbanara launched their Pop Up Store in advance to the Christmas season in the heart of Berlin where they presented the high quality home ware autumn collection. In a boutique setting the customers had the chance to get a feeling for the remarkable quality of the products and get advantage of special offers over four weeks.
MadeMyDay consulted the concept of the Pop Up Store and produced all aspects including location scouting, interior, video & photo documentation, catering, street promotion & staff.

Pics by Ailine Liefeld
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November 2012


 
 
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Bershka Store Opening Frankfurt


Inditex brand Bershka launched its third German branch in Frankfurt am Main with a big in store festival on three floors. More than 2000 guests couldn’t wait to get their hands on the new collection first and attend the highly appealing artist line up with acts like Friska Viljor, Sizarr and special guests Palina Power & DJ Schowi.
In collaboration with Agency V MadeMyDay was in charge to implement the festival concept and manage all event production needs including the VIP area, artistic programming and after party.

Pics by Frank R. Schröder
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August 2012


 
 
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Burn Out Race 2012


Edition N°2 of the infamous Go Kart race by MadeMyDay was held during a splendid sunny day during August 2012. The pit stop was taken over by the teams of SOTO Store, Lobeck 36 , Nike & Yolo , ACNE Productions Berlin, Cheescake Powerhouse, FR:acing, N°74 & Haw-Lin, Cookies, Amen, EASYdoesit, Yam Yam Restaurant and us. The speed level was insane and for gods sake there was no need for ambulance after some hard crashes. When all teams crossed the finish line we celebrated this years winners with a drivers BBQ and enjoyed the obligatory champagne shower! - August 2012