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Urbanara Pop Up Store

Another Pop Up Store project we had the joy to put our hands on was for the online retailer Urbanara. To raise awareness Urbanara launched their Pop Up Store in advance to the Christmas season in the heart of Berlin where they presented the high quality home ware autumn collection. In a boutique setting the customers had the chance to get a feeling for the remarkable quality of the products and get advantage of special offers over four weeks.
MadeMyDay consulted the concept of the Pop Up Store and produced all aspects including location scouting, interior, video & photo documentation, catering, street promotion & staff.

Pics by Ailine Liefeld
November 2012