INDITEX owned fashion brand Pull & Bear launched their first store in Germany,
more precisely on Tauentzienstrasse in Berlin.
On 1000 sqm we set up a jungle of entertainment, catering and good vibes.
An army of cycling models announced
the store opening on the streets of Berlin.
Within the opening, the store invited the curious crowd to a mask workshop hosted by Berlin
based artist MyMo, a rollapaluza roller race,
a DJ set by super producer Olugbenga,
an entertaining concert by French Horn Rebellion and finally to splendid drinks
and food served by Cookies, Berlin’s classic of cool caterings.
Pics by Georg Roske