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Bershka Store Opening Frankfurt

Inditex brand Bershka launched its third German branch in Frankfurt am Main with a big in store festival on three floors. More than 2000 guests couldn’t wait to get their hands on the new collection first and attend the highly appealing artist line up with acts like Friska Viljor, Sizarr and special guests Palina Power & DJ Schowi.
In collaboration with Agency V MadeMyDay was in charge to implement the festival concept and manage all event production needs including the VIP area, artistic programming and after party.

Pics by Frank R. Schröder
August 2012